A paradigm shift is occurring in the way that the healthcare community in general communicates with patients. PathTrack Health is committed to providing the medium necessary for pharmaceutical manufacturers to assist providers in directly educating and empowering their patients. Our first-to-market solution serves as a repository and delivery mechanism for all pharmaceutical education content reaching millions of patients nationwide. By partnering with other software vendors as well as physician offices directly, PathTrack Health is using digital health to create efficiencies in the way providers manage their patients’ prescription regimens. The end result is enhanced physician insights, better patient outcomes, and increased pharmaceutical innovation.

The initial stages of a patient being placed on a prescription drug regimen are crucial to future compliance. Studies show that patients who are introduced to visual content specific to their medications are likely to fill their initial scripts at a rate of 92%. Ongoing education about their regimen further enhances the likelihood of compliance and thus increases refill rates by a clip of 2.6 times the average rates. Upon opting into the PathTrack Health program, our software enrolls the patient into an engagement campaign to deliver ongoing content dependent on the evolving nature of his/her treatment plan. These messages contain pertinent information including, but not limited to, welcome messages, dosing requirements, potential side effects, copay coupons, and ongoing surveys.

The healthcare community in general is faced with the triple aim mandates of the Affordable Care Act. Physicians and their staff are no exception, as they play an integral role in patient education, overall patient experience, and patient prescription compliance. Via PathTrack Health's Patient Loop technology, physicians and their staff have access to a number of checkpoints along a patient’s prescription regimen, from successful/unsuccessful fulfillment of the initial script to subsequent refill confirmations to future survey results. This form of continuous yet controlled engagement ensures staff is aware of any compliance issues so they can be addressed immediately, thus mitigating the number of inquiries the physician receives directly from payers. But most importantly, it provides a full picture of the patients’ past and present prescription regimens allowing for the delivery of optimal patient care going forward.

While patients are being educated and empowered by PathTrack Health's front-end technology, these patients’ prescription regimens are being aggregated from otherwise disparate systems nationwide. The end result is a dynamic deliverable suited for providing physicians with enhanced insights into their patients’ past and present prescription patterns. This enables them to reconcile and make appropriate adjustments to medications with their patients, thus lowering patient risk and overall healthcare costs.